Michael Braungart

Cradle-to-Cradle Design and Intelligent Materials Pooling

Prof. Dr. Michael Braungart is a chemist and founder of EPEA International Umweltforschung GmbH, in Hamburg, Germany, and co-founder of MBDC, McDonough Braungart Design Chemistry, in Charlottesville, Virginia. Both EPEA and MBDC share a common set of values that embrace intelligent, aesthetic and eco-effective design, and seek to optimize products through a Cradle to Cradle framework. Through these activities, Prof. Braungart has developed tools to design eco-effective products and business systems, and has worked with a number of organizations and companies in a range of industries. Since 1994, he has been a professor of Process Engineering at the University of Luneburg, also serving as director of an interdisciplinary materials flow management masters program. Recently, he has held visiting professorships at Carnegie Mellon University, Darden Graduate School of Business, and Oklahoma State University, lecturing on such topics as Eco-effectiveness and Intelligent Materials Pooling.

www.braungart.com